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Showing posts from March, 2019

“But Mom, I Have to Wear a Skirt to Look Pretty!”: Reflections on the Contradictions of Being a Feminist Mother

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I had a down-to-earth feminist professor in college who was childless and when I asked her if she wanted children she replied, “not really, but it would be great to raise a girl the way girls should be raised.”
That line set a kind of ideal benchmark for me as a young woman who earnestly believed that my feminism and my motherhood would get along like peanut butter and jelly. Unlike my professor, I’d always wanted children – daughters, in fact – and years after I finished college, that’s exactly what I got.
At first, feminist mothering came naturally. I walked into children’s clothing stores and gasped self-righteously at the shamelessly polarized layout: on one side, frilly mini-skirts and sparkly t-shirts with suggestive slogans; on the other side, practical, comfortable clothing adorned with trucks and dinosaurs.I glared pointedly at anyone who sought to draw logical conclusions about the colour of the walls in the baby’s room from my answer to the “Boy or Girl?” question.I clucked …

Whole-body scanning: What are the impacts on body image?

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Whole-body scanning has been used by those involved in fashion and clothing design for some time (Istook, 2000; Loker, Ashdown, & Carnrite, 2008), and many large-scale surveys have been conducted using whole-body scanning technology to acquire body measurement for clothing sizing systems (Fan et al., 2004). A recent Verdict report (Kokoszka, 2018) lists Selfridges, Bloomingdales, New Look and Levi as retailers that have used whole-body scanning to measure customers in store. The report also predicts that advancements in technology will soon enable mobile devices to scan the body accurately, which would enable people to access 3D images of their bodies through their phones. In addition to this, some UK supermarkets now offer whole-body scanning facilities, so customers can access whole-body scanning and associated 3D printing where they buy their groceries (Griffiths, 2014; McCrum, 2015).
Clothing specialists at Manchester Metropolitan University and University of Manchester have w…