Botox
Americans’ burgeoning consumption of cosmetic procedures and anti-aging enhancements such as Botox raises important questions about exactly how and to whom these drugs are being marketed.
Profiting on societal expectations for women’s bodies and faces to remain young and beautiful, Allergan, the pharmaceutical company that owns and manufactures Botox, aggressively markets the drug to the typical American middle-class and middle-age everywoman. This targeted advertising campaign has been extremely successful. Over 90 percent of users are women and almost 60 percent are between the ages of forty and fifty-four. However, small but notable populations of younger women are also turning to this anti-aging “wonder drug.” Botox procedures in the 19-34 demographic have more than doubled in the last decade.
In fact, more women between the ages of 22 and 40 use Botox than do women over 60. The principal reason for this is that dermatologists, cosmetic surgeons, journalists, and other beauty “experts” promote the idea that Botox has preventive powers that can prolong the appearance of youth. Because of Botox’s ability to paralyse facial muscles and prohibit facial movement, they argue that regular and early injections can stop wrinkles from forming. The idea is that no facial movement means that there will be no dynamic wrinkles caused by facial expression. Women in their 20s and 30s are being advised that the best time to start using Botox is when their wrinkles are barely perceptible. These women are using the drug prophylactically in the hopes that they won’t develop the future creases.
However, since Botox only lasts four to six months, early injections only really “prevent” wrinkles if one continues to repeat the procedure every two to three times a year. In my book, Botox Nation (NYU Press) I argue that the widely circulating belief that Botox is preventative is problematic for several reasons - the most concerning of which is that it is being used to encourage relatively young women into enlisting in a lifetime of Botox maintenance and other preventative aesthetics.
In addition, since Botox’s ability to keep the aging face at bay is so short-lived, I found that it often created a compulsion for repetitive use. The inability to stop using Botox was a sentiment that reverberated throughout my interviews with Botox consumers. With Botox, users can visit an intoxicating fantasyland where the high of agelessness is an ephemeral state of being. And, just like any other drug, the initial high of Botox only satisfies users for so long. For example, one woman, Vivienne Mann explained, “It was amazing how quickly it becomes addictive. When you start to see it wear off, it’s just like you immediately need to get it done.” Another woman, Elizabeth Sana confessed, “When I look in the mirror and I see those lines, I am on my phone with the dermatologist immediately booking my next appointment.” When I asked Elizabeth how often she goes back for injections, she laughingly responded, “I am kind of crack-like about it.”
It is noteworthy to mention that after multiple attempts at asking Allergan to comment on my study, it was precisely this “crack-like” statement made by a longtime user of their product that finally prompted the pharmaceutical company to comment on my research. Responding to an article in The Guardian published this weekend about my book, a representative from Allergan told The Daily Mail that “The implication that treatment with Botox could lead to ‘crack-like addiction’ is preposterous and misleading, and trivialises addiction which can have very serious consequences for the people involved.”
For a moment, I am going to overlook the bizarre paradox of a pharmaceutical giant whose multi-billion dollar enterprise hinges on cultivating drug dependency accusing me, a critical feminist sociologist, of trivializing addiction. This rather amusing irony notwithstanding, in my book, I make it crystal clear that the term “crack-like” and references to addiction came from Allergan’s own customers. The way participants described their addiction to and dependence on Botox reflected a phenomenological use of these terms, rather than the scientific definition used in substance-abuse treatment. I weave the metaphor of the drug-addicted body throughout my analysis of Botox user’s descriptions of their experiences precisely because it was such a powerful metaphor for the users themselves. It is also a useful heuristic device for thinking about how these women became dependent on the effects of Botox and for capturing the ways the drug dramatically changed their personal identity, their perception of normalcy, and their sense of autonomy.
Moreover, in keeping with the metaphor of the drug-addicted body, many of the Botox providers with whom I spoke during my five years of research referred to Botox as a gateway drug. Dr. Michael Rosenblum, a plastic surgeon, told me, “I do warn my patients, I am very clear to point out that once you start using Botox, it is a slippery slope; you’re going to want to use Botox again, and as you get older, you’re going to want to experiment with fillers.” Botox users echoed these sentiments. One woman in her early thirties, Rachel McAvoy, explained, “I love Botox, but the only problem is now the attention is taken away from my forehead, and now I’m starting to notice my parenthesis around my mouth. Like I want fillers here (pointing to nasolabial lines)… Now I’m saving up for Radius injections.”
The fact that young, wrinkle-free women are turning to a potential lifetime of preventative aesthetics speaks volumes about the unattainable appearance demands we place on women, our cultural infatuation with youth, and the sinister pressures we feel to buy our way to self-improvement. In consumer culture, nothing satisfies our desires to be better, healthier, and more attractive. As the example of Botox illustrates, the products offered to achieve those goals often only further intensify the pursuit of ever-changing and unattainable standards of youth and beauty. Indeed, the success of the multi-billion-dollar beauty and anti-aging industries depends on inducing feelings of personal inadequacy that render consumer behavior and consumer bodies dependent on their continuation. These industries create a culture of lack that is only quenched through purchasing more, more, more - more products, more Botox, more filler, and ultimately, more surgery. Understanding how the pharmaceutical industry and physicians use their culturally recognized superior knowledge to influence the demand for Botox advances knowledge about how the “medical-industrial complex” continues to enhance its corporate profits through selling the promise of youth, beauty, and the illusion of control.
Dana Berkowitz is an Associate Professor of Sociology and Women’s and Gender Studies at Louisiana State University. She is the author of Botox Nation (NYU Press).
Thanks for sharing such a knowledgeable blog! Botox Göteborg
ReplyDeleteImpressive.. I loved this post.
ReplyDeleteCNA Blythe
Excellent Blog, to get botox facial treatment services in Manassas VA contact Lifestyle Physicians. They provide botox injections services Manassas VA which is one of the best botox service and it starts showing its effects in a week.
ReplyDeleteMuch usefull content. Following a botox Rotterdam injection, your cosmetic surgeon or a nurse will provide you instructions on how to care for yourself. After treatment, you should rest for at least 3 hours before exercising.
ReplyDeleteAbout an hour after your therapy, try frowning and lifting your brows. Although these facial exercises aren't required, they may help you achieve greater results.
Nice blog, age comes us to all and with it comes facial lines comes with it so get Botox fine lines services Gainesville VA. Botox injections services at Manassas VA may start showing its result in 3 to 7 days depending on the patient.
ReplyDeleteInformative blog, age happens to us all therefore get Gainesville VA Botox service. This service helps in neck spasms, excessive sweating, overactive bladder, and lazy eye. So, get botox injections services at Gainesville VA today.
ReplyDeleteInformative blog, visit a botox facial treatment clinic in Warrenton VA to get your wrinkles treated by professionals using botox injections to prevent muscle movement thus resulting in removal of wrinkles.
ReplyDeleteWonderful blog! For better skin and hair treatment consult a specialist, click PRP Treatment in East Delhi
ReplyDeleteIndulging blog, I recently visited the lifestylephysicians Fillers Clinic Warrenton, and I couldn't be happier with my experience! The staff was incredibly friendly and knowledgeable, and they took the time to listen to my concerns and recommend the best treatment options for my needs. The fillers treatment was quick and painless, and the results were amazing - I look and feel years younger! The clinic was also very clean and well-maintained, which put me at ease during the procedure. I highly recommend the Fillers Clinic to anyone looking to enhance their natural beauty and achieve a more youthful appearance. Thank you, Fillers Warrenton!
ReplyDeleteIndulging blog, I recently visited the lifestylephysicians Vampire Facial Clinic Warrenton and was blown away by the experience! The staff were friendly and knowledgeable, and the facilities were clean and modern. My vampire facial treatment was quick, easy, and virtually painless, and I was thrilled with the results – my skin looked smoother, brighter, and more youthful. I appreciated that the clinic used only high-quality products and followed strict safety protocols throughout the process. Overall, I would highly recommend the Vampire Facial Clinic Culpeper to anyone looking for a safe and effective way to rejuvenate their skin!
ReplyDeleteIndulging blog, I just had a vampire facial at lifestylephysicians vampire facial Culpeper VA, and the results are amazing! The personnel made me feel relaxed and at ease during the entire process, and the operation was quick and painless. My skin appears brighter, smoother, and younger than it ever has thanks to the Vampire Facial. I am extremely pleased with the outcomes and heartily endorse the Vampire Facial Warrenton VA, to anyone looking for a secure method of skin renewal.
ReplyDeleteIndulging blog, It's nice to learn that Lifestyle Physicians offers a Botox fine lines treatment Warrenton VA. This therapy might benefit people who want to seem younger and more refreshed by minimizing the appearance of fine lines and wrinkles. It is wonderful to see skilled injectors providing this service to their patients because Botox has been proven to be a safe and effective treatment for a number of cosmetic concerns. People can return to their regular activities with increased confidence because to the treatment's speed and convenience, which requires little downtime. It is empowering for people to have access to cosmetic procedures that can make them feel more assured and at ease in their own skin.
ReplyDeleteNice blog, My experience receiving lifestylephysicians PepFactor acne treatment Warrenton VA, clinic was excellent. My acne was significantly reduced and my skin's texture was greatly improved by the treatment. The staff took the time to explain the treatment process to me and was professional and educated. I enjoyed the customized approach to my skin issues, and I would unquestionably suggest Lifestyle Physicians Warrenton PepFactor to anyone searching for a Warrenton, Virginia, acne treatment that works.
ReplyDeleteThe lifestylephysicians skin tightening Warrenton VA is fantastic! Recently, I gave it a try, and the outcomes far above my expectations. The surgery was hassle-free and comfortable, and my skin felt firmer and younger. Anyone wishing to revitalize their skin and increase their confidence should definitely try Lifestyle Physicians Warrenton, in my opinion. We appreciate the talented staff at Lifestyle Physicians for delivering such excellent results!
ReplyDeleteI recently had the honor of receiving the lifestylephysicians Vampire Facelift Treatment Culpeper, and I couldn't be happier with the results! The clinic's knowledgeable staff made me feel at ease and thoroughly described the procedure. The Vampire Facelift uses platelet-rich plasma from my own blood to renew and restore the young appearance of my skin. There was almost no discomfort and no downtime throughout the procedure. My skin's texture, firmness, and overall radiance all significantly improved. The long-lasting and natural outcomes have increased my vitality and given me a more positive outlook. For anyone wishing to turn back the hands of time and enhance their natural attractiveness, I heartily recommend the Lifestyle Physicians Warrenton Vampire Facelift in Culpeper.
ReplyDeleteIndulging blog, lifestylephysicians Warrenton VA Botox clinics have exceeded my expectations in every way! The skilled professionals and state-of-the-art facilities make for a top-notch experience. The results from my Botox treatments have been absolutely fantastic, leaving me feeling rejuvenated and confident. The staff's attention to detail and personalized approach ensure that I always receive the best possible care. Whether it's smoothing out wrinkles or achieving a more youthful appearance, these clinics have truly transformed my aesthetic goals. I highly recommend the Lifestyle Physicians Warrenton VA Botox clinics to anyone seeking exceptional results and a truly positive experience!
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThanks for sharing this informative informtion. Botox treatments at Lifestyle's MedSpa are safe and effective, providing you with a confidence boost. Whether it's for wrinkle reduction or preventing future signs of aging, our Botox injections in Warrenton are your key to timeless beauty. Visit us today to embrace a younger, more vibrant you.
ReplyDeleteOther uses of Botox injections include treating excessive sweating (hyperhidrosis), chronic migraines, overactive bladder, muscle spasticity, and even some types of chronic pain.
ReplyDeletebotox treatment in westlake village
Join our vibrant community of health enthusiasts, where knowledge is power and empowerment is the key to thriving in every aspect of life. Together, let's embark on a journey towards mastery of health and vitality, one step at a time. Read More: https://www.storeboard.com/dalethompson1/links
ReplyDeleteThanks for sharing this informative information. Revitalize your appearance with Dermal Filler Treatment in Culpeper. Our expert practitioners offer personalized solutions to address your unique aesthetic goals, restoring youthfulness and confidence. Using advanced techniques and premium products, we ensure natural-looking results with minimal downtime. Say goodbye to wrinkles and sagging skin as we sculpt and contour your features to perfection. Trust Lifestyle's MedSpa for safe, effective, and rejuvenating dermal filler treatments tailored just for you. Experience the transformation today.
ReplyDeleteSuch a great and informative blog Botox Treatment!!
ReplyDeleteThanks for sharing your knowledge with us. I have read your blog looks very impressive for me. To know more visit - Botox Specialist Warrenton
Your blog is worth reading. Kindly visit my blog as well. Botox Injections in Islamabad
ReplyDeleteThanks for sharing this information also visit my site Botox Injections in Islamabad
ReplyDeleteBotox treatments are a game-changer for anyone looking to reduce fine lines and wrinkles. The procedure is quick, minimally invasive, and offers noticeable results within days. Botox treatments are not only smooths out your skin but also boost your confidence, making it a popular choice for many. If you're considering a cosmetic enhancement, Botox is definitely worth exploring.
ReplyDelete
ReplyDeleteBotox and fillers are fantastic options for those looking to enhance their appearance without invasive surgery. At Body Laser Therapy BV, they use top-quality products and skilled techniques to ensure natural, rejuvenated results. Whether you're aiming to smooth out wrinkles or add volume, our personalized treatments help you achieve your aesthetic goals safely and effectively. Trust us to bring out your best look!
When considering Botox treatments in Amsterdam, it's essential to choose a reputable clinic with experienced professionals. Botox can help reduce fine lines and wrinkles, giving you a smoother, more youthful appearance. Amsterdam has many skilled practitioners who offer personalized treatments based on individual needs, ensuring natural-looking results. If you're new to Botox, booking a consultation to discuss your goals and expectations is a great way to start.
ReplyDeleteBotox is a popular cosmetic treatment that helps reduce the appearance of wrinkles by temporarily relaxing facial muscles. It's quick, minimally invasive, and effective for smoothing fine lines. I did this treatment at Body Laser Therapy BV. Many people choose it for its fast results and minimal , making it a go-to for rejuvenating the skin.
ReplyDeleteGreat blog on Botox! It really highlights the benefits and considerations of this popular treatment. For those in the area, finding a reputable provider in Botox Orlando can make all the difference in achieving the best results. Thanks for the informative read
ReplyDelete