Manicuring Indifference: The Exceptionality of a Routine Practice - By Louise Rondel
A selection of the colours available at a salon In advance of the 4th Beauty Demands Workshop, Louise Rondel (Goldsmiths, University of London) considers the wider impact of the nail industry and queries the notion that a manicure constitutes a form of 'routine maintenance'. Costing from as little as ten pounds for a basic file and polish and twenty pounds for a full set of acrylics, it would seem that getting your nails done is becoming increasingly routine. In 2013 The Sun reported that the number of nail bars increased by 20% in the year 2012-2013 and in 2015 The Evening Standard describes how ‘a swift £20 mani pedi has become the cheap luxury of the decade’ with ‘British women now spend[ing] £450 each on their nails’. Indeed, walking along a 2 kilometre stretch of road from Camberwell to the Elephant and Castle in south-east London, I counted 37 places where you can get your nails done. I want to problematise the notion that a manicure is ‘routine maintenan