“I’m not a girly girl”: Why belittling beauty culture harms girls more than make-up.
In recent weeks, John Lewis and Mac Cosmetics were forced to cancel a “back to school” make up masterclass at a shopping centre in Kent. This came after parents and charities complained about the pressure placed on girls to break school rules. The incident opened up a debate about what age it becomes appropriate for girls to wear make up, as well as the impact that beauty practices have on young women. For instance, Bex Bailey, of the Young Women’s Trust stated: If we are ever going to achieve gender equality we have to focus on the talents and skills young women can contribute, not on a prescriptive beauty ideal Photo by freestocks.org on Unsplash Of course, concerns about young women’s body image are valid. Historically, women have been pressurised to strive for unrealistic expectations of attractiveness. As feminists have long argued, in the West, this conception of beauty has been defined through Euro-centric ideals of whiteness and thinness. In particular, as I d