Rupturing the General Self: A Reflection on Image
Oxford Street with its cold white chiselled structures has some kind of intoxicating effect on me, even when I have vowed to purchase more ethically (and minimally!). The high gloss smooth images of faces beckon away from the grey drizzle of the January streets. Each body curve a cue to come further in, through the double doors into the land of plenty. Later, reflecting on it, I try to pick apart more of what has happened. Whom am I responding to in these adverts, and who do I want to become in this exchange? It feels like a guttural response, like a longing of desire, to be fed and nourished, to participate in the plenty. To feel what it means to be welcome, to have plenty. But who is the person, what have I actually exchanged, in the encounter? There is a lot that can be analysed in this example. The effects of consumption habits, the unconscious motivation, the capitalist strategies at play. However, as I critically engage with the givenness of this situation, I see how pheno