Traditional media disclaimer labels are ineffective at improving women’s body image; But what about social media disclaimers?
Earlier this year, Norway passed a law requiring that social media influencers who edit their appearance on promotional posts must add a disclaimer label declaring this editing. In this excellent post from 2018, Jasmine Fardouly explores whether such disclaimers are likely to be effective: (For more recent research with similar findings, see Livingston, Holland & Fardouly's 2020 article in Body Image journal) Whether you are reading a magazine, scrolling through social media, or just walking past shop fronts or advertisements, it is likely that you will come across glamorous images of thin women living a seemingly perfect lifestyle. These images generally promote a very narrow beauty ideal that is unattainable for most women. These images are also often edited, using appearance-enhancing lighting and photo editing filters, apps, and programs. Thus, the beauty ideal being promoted in these images is not real or achievable. Decades of research suggests that looking at these