Why banning skin-whitening products is not enough
Previously, I wrote about why skin-whitening products are trash and why the companies that produce them are shady AF . To recap, many skin-whitening products are highly toxic; they can cause permanent skin damage, they can be carcinogenic, and can even cost lives . Companies that produce these products can therefore be seen as culpable of harming the health of people of colour, particularly in the Global South, where the sale of these products is most prevalent. Crucially, even when less active products are deemed ‘safe’, the marketing used to promote them is both toxic and far-reaching, affecting not only consumers, but also all those in the communities in which the company is operating, including children and other vulnerable groups. The prevailing message in skin-whitening advertising equates lighter skin to improved life prospects, confidence, happiness, and wealth. This serves to reinforce and perpetuate systemic racism and colourism in the societies these products are being sold