Opportunity or Threat?
My morning read often includes posts from the Business of Fashion @BoF. Today I was fascinated and saddened to read their latest piece The Dawn of Designer Botox , which discusses the normalisation of #injectables (#Botox and #dermalfillers) for #millennials. It begins “As Botox and dermal fillers become a more normalised part of millennial beauty regimes, injectables could be become a multi-billion dollar opportunity for established luxury players”. Over the past few years, demand for non-surgical cosmetic procedures, largely driven by celebrity culture and social media, has increased rapidly in the UK and the USA right across the lifespan. An in-house doctor @HarveyNichols explains how women in their 20s are having cosmetic procedures in their lunchbreaks as a preventative measure. Another doctor suggest they are an extension of other routine ‘beauty’ procedures. Describing cosmetic interventions as ‘routine’ normalises a phenomenon which is not in the least bit normal. Th